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Robert S. Wyer
Robert S. Wyer, Jr. is a visiting professor at the Chinese University of Hong Kong and Professor (Emeritus) at the University of Illinois, Urbana-Champaign. He received his doctoral degree from the University of Colorado. His research interests cut across numerous areas of social information processing, including knowledge accessibility, comprehension, memory, social inference, the impact of affect on judgment and decisions, attitude formation and change, and consumer judgment and decision making.
==Personal life==
It was a somewhat circuitous path that led Bob Wyer to the field of social psychology. Raised in upstate New York, he initially studied engineering at Rensselaer Polytechnic and after graduation, took a job at Bell Labs. Eventually, worried that he might have missed out on a classic liberal arts education, he decided to return to school at the University of Colorado for graduate study. He selected Psychology as his specialty field. Working with O. J. Harvey and William Scott, he began to investigate questions of cognitive organization and social information processing, establishing the themes that have guided his scholarship throughout his career. On completion of his doctoral studies, Wyer held academic appointments at the University of Iowa and the University of Illinois at Chicago Circle. In his earliest work, he investigated a range of fundamental questions about the nature of social beliefs, attitudes, and judgment. He developed a comprehensive view of the cognitive bases of judgment and inference in his first major book, Cognitive Organization and Change: An Information Processing Approach (1974).〔Wyer, Robert S. (1974), Cognitive Organization and Change: An Information Processing Approach. Hillsdale; New Jersey: Lawrence Erlbaum.〕 It was around this time that he moved to the University of Illinois at Urbana-Champaign, where he spent the next several decades of his research career. During that time, he began to develop a full-fledged social-cognitive perspective on topics such as attitudes, attribution, and impression formation, and he established himself as one of the most phenomenally prolific scholars in the history of social psychology.〔Bodenhausen, Galen V. and Alan J. Lambert (2003). Foundations of Social Cognition: A Festschrift in Honor of Robert S. Wyer, Jr. Mahwah, NJ: Lawrence Erlbaum.〕 He is living in Hong Kong with his wife Rashmi Adaval and his son Mikul Wyer. He has two daughters by a previous marriage: Kathy, who is a lawyer with the Justice Department in Washington, and Natalie, a social psychologist at the University of Plymouth, England. 〔Bodenhausen, Galen V. and Alan J. Lambert (2003). Foundations of Social Cognition: A Festschrift in Honor of Robert S. Wyer, Jr. Mahwah, NJ: Lawrence Erlbaum.〕
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